Top Choice Program

Lenovo 360 Marketing Accelerator

Explore top-performing marketing campaigns, connect with expert agencies, and access the support you need to make the most of your Lenovo MDF.

Order a Campaign

How It Works

Explore every campaign or answer a few questions and we'll point you in the right direction.

Select Your Campaign

Browse pre-approved campaign options from virtual events and digital advertising, content creation, and LinkedIn video.

Tell Us What You're Looking For

Pick your criteria and we'll deliver the campaigns that fit your needs.

FAQ

How much funding can be used in this program?

Two quarters of SMB Partner MDF ($13K CAD)

How long does this program last?

This program runs through the end of December 2026.

I am selecting two $6,500 CAD campaigns, can I do this in one session?

Yes you can do this! We suggest you identify which two campaigns you want. Select your first campaign, fill in the required info, and then you will be prompted if you want to select another campaign from a list. It’s easy! and if you need assistance, please reach out.

Who should submit the form within the Marketing Accelerator Portal?

The form should be submitted by the Lenovo CAM.

What happens after we submit the requested campaign in the portal?

You will receive confirmation of your submission. Starshot will reach out to the Partner within 48 hours to book a 15 -minute kick off meeting to help orient the Partner to the process.

Can I order multiple campaigns?

Yes, you can order multiple campaigns (e.g., two campaigns at $6.5K CAD).

How many spots are available in this program?

Only 8 Canadian partners have been invited to participate in this program. As one of the selected partners, you’ve been chosen for this exclusive opportunity. Your participation will be confirmed once you select your campaign(s) and complete the form.

What if we submit a campaign and then change our decision? And need to switch?

No problem. During your 15-minute kickoff meeting with Starshot, we can review your selection and make any needed updates.

Who is responsible to submit campaign POE (Proof of Execution)?

The agency completing the campaign will submit POE to Starshot, who will then consolidate it for Lenovo.

How will I know the status of my campaign?

Your agency will have regular status updates for you.

When do campaigns need to be completed?

All campaigns must be completed by the end of December 2026.

What is the campaign funding amount in Canadian dollars?

$5,000 USD = $6,500 CAD and $10,000 = $13,000 CAD

Who You're Working With

Sellers often rely on the impersonal touch of emailing, social media, and AI, but BlitzMasters changes the game by helping them grow their Lenovo business through co-selling Blitz workshops that bring same-day pipeline. During our half-day virtual or full-day on-site workshops, sellers learn and immediately apply essential skills by calling real prospects to book real meetings.

Cargo partners with brands at pivotal moments of growth and transformation—when scaling introduces complexity and the market demands clarity. We design the full ecosystem around product, experience, behavior, and culture, then bring it to life across brand, creative, media, and digital.

Event Strategy Group is a brand experience and event marketing agency that helps organizations design and execute high impact live, virtual, and hybrid events. We focus on turning business goals into memorable attendee experiences through strategic planning, creative production, and end to end program management.

Extu is a global award winning B2B channel marketing agency specializing in scalable partner demand generation programs for leading technology brands. With over eight years supporting Lenovo’s channel ecosystem and more than 1,300 partners activated, Extu delivers turnkey campaign execution, integrated reporting, and measurable ROI.

Partner Perspectives is a specialized consulting firm that has expanded to provide high-impact "to and through" partner marketing services designed specifically for the channel. Our marketing team carries the proven DNA of the former OneAffiniti group, offering Lenovo partners the same deep industry expertise and execution excellence they have trusted for years.

Partner Pulse helps technology brands and their partners accelerate sales and drive new customers through expertly executed Done-For-You marketing programs. From strategy to execution, we help you close the loop between vendors, partners, and end users, delivering campaigns that convert and results that matter.

At Starshot, we’re all about Partner Channel, Demand Generation, and Event Marketing. We provide end-to-end services for strategic, transformational customer journeys. This big-picture approach helps us boost your reach, build strong relationships, and drive revenue, all while delivering quicker results and making a real impact on your sales pipeline.

Part of The Channel Company, Partner Ignite brings more than 50 years of channel expertise to strategy, creative development and execution, and performance optimization, using AI to scale insight and execution while keeping human ingenuity at the center.